Typically, the process of donating clothes is rooted in the convenience of the donor, but my goal with She Styles is to flip it on its head and make it about the experience of the recipient and giving them the dignity of choice. We partner with nonprofit organizations across Los Angeles to create pop-up shopping experiences for young girls facing hardship.
Our pop-up shops really feel and look like a real store. You can just see from the girls’ faces how happy and excited they are. We had a girl come in, and she told me that she had been crying before she came to our pop-up, and as she was leaving, she turned around and she asked me if she could gimme a hug before she left. Donating thousands of clothes is one thing, but seeing that impact you’ve made on one girl, 10 girls, 20 girls is my favorite part of She Styles. That is what we wanna see.