Project The Cramm
After the 2016 presidential election, Olivia noticed many of her peers were deeply concerned about the future but didn’t have a reliable and relatable source of news to stay up to date on issues impacting their lives. To address this disconnect, Olivia launched the Cramm – a news outlet written by and for young people. The Cramm summarizes important stories and makes information accessible to teens through email, text, Instagram stories and videos, and podcasts.
Through the Cramm, Olivia works with nearly 500 teen ambassadors around the world and publishes content in seven different languages. The Cramm reaches audiences in over 100 countries and has 2.5 million monthly newsletter subscribers and nearly 8,000 Instagram followers. Olivia has been featured in Teen Vogue, NPR, Forbes, The Economist, and on the TODAY show.
The Cramm is a news outlet developed after the 2016 election cycle to keep teens informed about important issues through the platforms they utilize the most.