Jordan had a close relationship with his neighbor Dr. Fred Brancati, an influential diabetes researcher. To honor Dr. Brancati’s lifelong commitment to finding a cure for diabetes, Jordan developed Dunks for Diabetes (D4D), an annual basketball tournament that raises funds nationwide for the American Diabetes Association (ADA).
Through this tournament, Jordan brings communities together, promotes awareness of diabetes, and raises funds for research. D4D has raised a total of $29,207 dollars and engaged more than 1,000 players and 100 volunteers over the last ten tournaments. Jordan plans to expand D4D nationally, offering multiple fundraising tournaments per year.