2015 Award Recipient
AndrewPlotch
Project Fight Apathy Campaign
Project Fight Apathy Campaign
Listening to his peers endlessly debate sneaker brands and celebrities’ latest escapades, Andrew decided he had to change the conversation. Driven by his own passion for making the world a better place, he created the Fight Apathy Campaign to encourage other students to stand up for their beliefs. Fight Apathy promotes meaningful dialogue between students about political and social issues, using one simple yet powerful tool: on a designated school day, students are given fill-in-the-blank stickers that read, “I believe in…” which they not only fill out but also wear for the rest of the day. The stickers spark discussion and encourage youth to learn more about their world. At the first event at Andrew’s New Jersey high school in 2011, more than 700 teens joined the conversation, and he realized the transformative power the stickers have.
As National Director of Activism for Junior Statesmen of America, Andrew expanded the program nationwide and beyond. Over 150,000 students have participated in 23 states, Guam, American Samoa, Ecuador, and China. The stickers catalyze substantive discussions between students and teachers in classrooms, hallways, cafeterias, and far beyond school walls on social media with the hashtag #FightApathy. Participants have shared their stories telling how Andrew’s simple event has become a catalyst for real change in their schools, impacting both students and faculty across the country.