Headshot Photo of Adena Rochelson
2014 Award Recipient


Project Operation Soap Dish

Location Fayetteville, NY

Issue Area Poverty

Adena first volunteered at a food pantry while in fourth grade. An empty shelf at the food pantry intended for toiletries and household products caught her attention and led her to ask questions. Adena learned that because government assistance programs do not cover the cost of these items, many families often had to go without them.

To address this mismatch between need and access, Adena launched Operation Soap Dish to provide low-income individuals and families with the everyday essentials most of us take for granted. A passionate advocate, Adena campaigns tirelessly to raise awareness of how these everyday items can impact the quality of life of people living at or below the poverty line.

One of the greatest gifts in this world is not the gift of receiving, but the gift of giving. Empowering others to give is a gift itself!

Adena Rochelson
“It is never too late, too early, or too often TO GIVE BACK AND MAKE THE WORLD A BETTER PLACE”
Helen Diller